We didnt want to be seen as greenwashing.” 2: Set Stretch Goalswith Real Numbers “At a company full of engineers, a business initiative cant just be a feel-good plan,” says Lorraine Bolsinger, the executive Immelt tapped to run Ecomagination. “Setting hard targets made it an honest GE initiative.” GE promised to do four things: double its $700 million R&D investment in clean technology by 2010; double its revenues from Ecomagination products; reduce its own greenhouse gas emissions by 1% by 2012; and cut its own use of water by 20% by 2012 (this last goal was added in 2006). It was a bold bet. GEs annual revenues at the time were $170 billion, and the products that are certified to fit under the Ecomagination umbrella (including efficient wind turbines, jet engines, MRI systems, appliances, power plants, and hybrid locomotives) only accounted for $10 million. Still, the challenge of solving complex, global puzzles stirred up the engineers “There was plenty of skepticism,” says Michael Bowman, who leads research into sustainable energy. “But the younger, newer employees were excited.” Today, Ecomagination has blown past these initial goals.
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You Can Take This One Step Further By Educating Your Children About Family Finances And The Cost Of Trash Disposal.
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